Meet the formulator
I got tired of watching an industry sell hope in a jar.
I'm Bill Jordan. I make skincare that has to work on skin, not just on the label.
Who is behind this
Decades in the lab. One thing kept bothering me.
I'm a formulator. I've spent decades in the lab, and for most of that time I've watched the same thing happen: a beautiful bottle, a big promise, and a formula built to be cheap, not to work.
Most skincare companies never touch a raw ingredient. They order pre-made extracts from a supplier, blend them together, and spend the rest of the budget on marketing. The jar looks great. The skin doesn't change.
I wasn't willing to build a company that way.
What we do differently
We make our own extracts.
We start with whole plants, seaweed, clay and fresh fruit, and use our own bio-extraction process to release more of what nature put in them. Those extracts go into formulas you can't copy by ordering from a catalog, because the key ingredients don't exist in one.
That's why people tell us the same thing again and again: they've never felt anything like it.
Made, not blended.
We make our own extracts from whole plants, seaweed, clay and fresh fruit. Not ordered from a catalog.
Clean formulas.
No toxic chemicals. No toxic preservatives. You can read the label and know what you're putting on your skin.
Visible results.
If you can't see it, we don't sell it.
Made in the USA
Made here. Not imported. Not outsourced.
Every product we sell is made in the USA, in our own manufacturing facility in Nashville, Tennessee. When something needs to be adjusted, I walk down the hall and fix it. That's a different way to run a skincare company, and it shows in what's in the jar.
Our promise
Try it. If your skin doesn't look better, send it back.
Every product comes with a 30-day money-back guarantee. I can offer that because I know what's in it, why it's in it, and what it does.
What we stand for
We're a team with one mission: to move people from synthetic to natural products that are clean, non-toxic and incredibly effective. We respect the people who use our products, the plants we work with, and the ground they grow in. Our team also gives back through charities that address homelessness, nutritious food access and the environment.
